Posts tagged Lunatics

Majestic Oak trees were scattered across the rolling hills of dry grass around us. The marine layer was burning off and the morning sun was greeting us as we finished breakfast and lounged around camp. After some frisbee, a game of whiffle ball developed quickly as more people wanted to join the fun. There were no rules or teams, or maybe the rules and teams were made up and changed for each individual at every new moment of the game. Sometimes first base was at the porta-potties, sometimes there were no bases, sometimes you could throw the ball at someone to get them out, sometimes you could bat 5 times in a row, sometimes it turned into tag, and sometimes you had someone blowing bubbles behind you while you bat. We all were smiling, running around, and deeply engulfed in one of the best sessions of full on child-like play I have been in in a long time. It felt good. The game went on for hours. I couldn’t imagine a better way to kick off what was to be an amazing weekend of play, running, partying, and all kinds of shennanigans at the 2013 Born to Run Ultras.


Born To Run Ultras 2013 Born To Run Ultras 2013 Born To Run Ultras 2013 Born To Run Ultras 2013 Born To Run Ultras 2013


The Born to Run Ultras are put on by the one and only Luis Escobar; Mas Loco, ultra-runner, and photographer extrordinaire. Located in Santa Barbara County, California, the BTR Ultras are among beautiful rolling grassy hills on a 4000 (?) acre private ranch. Participants are encouraged to camp on the ranch right at the starting line for the entire weekend of festivities including races of distances of 10 miles, 50k, 100k, and 100 miles. There was also Tarahumara style bola races, an unofficial beer mile, live music, a giant bonfire, blasting mariachi, delicious food, and much more. The course was basically a figure-8 of two different ten mile loops. After each loop every runner would be coming through camp and the start.


After whiffle ball on friday morning I began setting up the Luna Sandals booth where I would be selling Lunas. More and more people were arriving throughout the day. The first (unofficial) event of the day was the Beer Mile at 4pm hosted by Luna-tic, and beer mile champ, Patrick Sweeney. A beer mile consists of running a mile and drinking 4 beers. Drink a beer, run a quarter mile, and repeat until a mile and 4 beers are complete. People were excited for the beer mile. They gathered their beer (or root beer for a few) and lined up at the starting line of the quarter mile out and back as Sweeney explained the rules. Luis started the race with the shotgun. Patrick was first out of the gates. I sat out and took pictures and cheered on the runners. At this point I was noticing there was a lot of people in Lunas. It was really exciting for me to see so many people in them. The beer mile was fun to witness and looked like a blast for the participants unless you were one of the unlucky to puke on the course and have to run an extra quarter mile. Sweeney, of course, came out the winner.


Born To Run Ultras 2013 Born To Run Ultras 2013 Born To Run Ultras 2013 Born To Run Ultras 2013 Born To Run Ultras 2013


After the beer mile was the Tarahumara style Bola races. Luis brought wooden balls from the Copper Canyons. It would be 10 or so heats of 5 participants racing a quarter mile-ish each kicking a wooden ball. Luna was donating a pair of sandals to the winner of each heat and all the proceeds (10$ each runner) went directly to Norawas, the non-profit that benefits the Tarahumara. Since Luna was sponsoring the Bola races I was handing out gift certificates to the winners and starting each heat with the shotgun. For me shooting the shotgun for each heat was just as fun as participating. Mariachi music blarred from the speakers, people raced, and people cheered. It was a great time.


Mas Loco Lunatics! Kelly, Sally, Lola, Mike, me, Patrick M., Caleb, Guadajuko, Maria, Luis, Sweeney, Shawn, Steph. Mas Loco Lunatics! Kelly, Sally, Lola, Mike, me, Patrick M., Caleb, Guadajuko, Maria, Luis, Sweeney, Shawn, Steph.


Luna Booth


After the Bola Races people hung around the camp and bonfire. A couple live bands played on the stage. People were dancing and hoola-hooping into the night. I manned the Luna Booth, sold some sandals, and met some great people. The night ended early so that we all could get up early the next morning for the start of the race.


At 4:15am our wake up call was 5 shotgun blasts followed by loud Mariachi music filling the dark campground. The race had sold out for a total of 450 people signed up to run that day. People lined up at the start, Luis made some course announcements, and I had the shotgun ready to start the race.


meshotgun


3. 2. 1… Bang! We were off. I handed Luis the shotgun, grabbed my water bottle and was off running down the dirt road in the crowd of runners. The course is a mix of dirt roads, two track, and some single track. It is a relatively easy course with about 1100 feet of elevation gain per 10 mile loop and not too technical. It is a very runnable course. I was running the 50k and I was excited to push my limits a bit at that distance.


Gregorio, Sweeney, and Tyler killing it. Congrats guys! Luna tribe’s Gregorio, Sweeney, and Tyler killing it. Congrats guys!


I ran with so many friends, old and new. The Luna Tribe was strong and in full force. So many people were wearing Lunas out there. I felt so honored and special to be part of such a great group of people. As well as the usual suspects of Mas Loco Luna-tics and others, there was also a lot of Luna-tics who have been customers and supporters for a long time that I finally got to meet in person. It was exciting. I’m so grateful for all you!


The miles flew by as the sun slowly rose above the horizon. The course was beautiful. On the second loop there is an awesome section of single track atop a long ridge with great views all around. I was feeling really good. Towards the end of the second loop my hamstrings started to get a little crampy for whatever reason. I made sure to eat some salt and drink water but my legs stayed crampy off and on throughout the race. But it wasn’t bad and I felt very strong otherwise. By the third loop the sun was getting higher and it was starting to get hot. It probably hit about 90 degrees. In the last 2 or 3 miles there is a big gradual downhill so I let it loose and ran my fastest miles of the race. I came through the start/finish at mile 30 and just had a 1/2 mile out and back to be done. I ran it in and got my amulet finishers necklace made by Hawaiian ultra runner AcaBill. I crossed the finish line in 5 hours and 35 minutes which was my new personal record by a long shot. I was very happy with that. I was finally feeling like I could push my pace at  the 50k and 50 mile distances instead of just trying to survive. It felt good to be noticing progress.


Greg, Me, Tracy, Bryan, and Sweeney. Post race. Greg, Me, Tracy, Bryan, and Sweeney. Post race.


I was curious to see how others did and were doing. It turned out that Patrick Sweeney won the 50k again in 3 hours and 49 minutes. Team Luna runner Gregorio Ponce placed 2nd in the 10 miler in 1 hour even. Congrats guys! That made Pat the triple crown winner; he won the beer mile, his heat of the bola races, and the 50k. We grabbed some food and lounged around cheering on all the runners as they came through. That evening was a fun evening of hanging by the bonfire, watching Anthony shoot the pinata with the shotgun, push up acrobatics, human pyramids, and watching all the runners come through. I really wanted to stay up and watch all the runners come in but got tired and went to sleep. I was bummed I missed Tyler coming into the finish for his first 100 mile finish in 23 and half hours! Congrats Tyler, you’re a beast. James Bonnet ended up winning the 100 miler in 15 hours and some change and took home the surf board prize. Congrats to Jess on the 100k and to Dawn Marie on her first ultra. Congrats to Jim on his first 100 miler and so many others that ran strong and had fun.


Luna tribe. I love you guys. Luna tribe. I love you guys.


What really makes this event special is the great community of people involved. I came away from the weekend feeling like I had just participated in something very special and unique. The feeling and vibe at the event really only reminds me of the vibe of one other event I’ve been a part of and that is the Caballo Blanco Ultramarathon. It is hard to describe the vibe of these two events. I’m not going to try anymore here. Go do them, you won’t regret it.


Thank you everyone involved!!! Thanks to all the Lunatics out there for your support. Thanks to Sweeney for driving and letting me stay at your house. Thanks to all the volunteers and wonderful people cooking those delicious burritos. Congratulations Luis on putting on such an amazing event! I will definitely be back next year!


Greetings Lunatics!

We have some big changes, new products, and a weekly contest to talk about as we head into fall:

  • Brand new lacing system for all sandals
  • Persistence Hunt results
  • Lunatics Bracelets
  • Full Moon Gathering and Trot on Monday
  • Upcoming events we’re sponsoring
  • Win a t-shirt with our weekly Facebook Contest
  • This months best fan pics

Our New and Improved Lacing System

We are really excited to announce the launch of our new Elasticized Lace attachment system for our entire line of sandals! We are continually trying to improve on our designs and we think this is a big breakthrough. The new Elasticized Lace attachment system eliminates the wear on the lace at the toe hole, makes our sandals completely flat underfoot, is still interchangeable with traditional laces, looks much cleaner, and uses a strong flexible ribbon between the toes that is the most comfortable solution yet!

This system uses a plug that is countersunk, making it completely level with the bottom of the sandal. The ribbon between the toes allows for even the narrowest toe gaps to be comfortable, eliminating the need to use a narrower lace.

All traditional laces will still be tied with the traditional knot, but with this countersunk method the knot will sit deeper in the sandal making it less prone to abrasion and longer lasting. The traditional laces also now include a washer between the knot and sandal to prevent the knot from pulling through the toe hole. All future orders of extra traditional laces will now come with a black washer to install with the lace.

Antelope - 1, Lunatics - 0

Barefoot Ted, the Luna team, and a handful of other Luna-tics spent a weekend in the Red Desert of Wyoming running after antelope in our first attempt at persistence hunting. What is persistence hunting? Watch this video. We chased, we ran, we played, we learned, and we ultimately got left in the dust by the second fastest land mammal in the world (second only to the Cheetah).

We learned a lot and had a blast! Next year we will try again, probably with an animal that is a little bit slower. Keep an eye on the Luna blog for a full report. Also, check out John Durant’s blog reports of the adventure on hunter-gatherer.com.

Lunatic Bracelets

Made from recycled elasticized laces and stamped with our signature LUNA logo, the Lunatic Bracelet is just another way to show off your Luna love, even when you’re not wearing your sandals.

Sizing corresponds to the lace width: ⅜” laces for small wrists, ½” for average sized wrists, and large-wristed folks should go for the ⅝” option. The vegan bracelet is one size fits all (the laces are elasticized after all!).

Half of every $12 bracelet purchased is donated to Caballo Blanco’s nonprofit organization Norawas, which works to support and reinvigorate an ancient and unique running culture that has endured from long before the arrival of Europeans on their continent. Supplies are limited to the amount of scrap material we have, so get yours now!.

Full Moon Gathering & Trot

Our Full Moon Lunatic Gathering and Trot will meet Monday, September 12th, at 7:30pm (around sunset) in Volunteer Park in front of the Seattle Asian Art Museum. We’ll run an easy paced, meandering 2-3 miles through the neighborhood with big smiles on our faces and a big moon in the sky. See you there!

Upcoming Events

  • NYC Barefoot Run: One final reminder that the NYC Barefoot Run is almost upon us! Join Barefoot Ted, Christoper McDougall, Professor Daniel Leiberman, John Durant and other champions of the human foot September 24-25 for clinics, a minimalist footwear Expo, and, of course, a barefoot run through the streets of New York.
  • 2011 Deadman Peaks Trail Run: This ultra is a rugged 50+ mile ultra-running race outside of Cuba, New Mexico that follows the Continental Divide Trail. The race takes place October 22, and 100% of the race proceeds benefit the Pancreatic Cancer Action Network.

Win a Luna Shirt with our Weekly Facebook Contest

We recently began a weekly poll on our Facebook page asking you how many miles you’ve ran in the last week. Well now we’re upping the ante and giving away a free t-shirt a week to a lucky winner of our contest. Here’s how it works:

  1. "Like" our Facebook page (if you haven’t already)
  2. Every Monday when we add a post to our wall asking how many miles you ran last week, reply with your answer
  3. We will already have a random magic number between 1-100 in mind; if you hit that number, you win!

Waiting for the Catamount or Leadville?

We’re expecting to have new soling materials back in stock by the end of September, so if you’d like ot be placed on a waiting list for the Catamount or Leadville send your name and email address to info@lunasandals.com with the subject line “Put me on the waitlist.”

As soon as we receive the materials needed to make your sandals, you’ll be the first to know!

Our Favorite Lunatic Pics

Below are some of our favorite fan shots from the last month or so. Want to show us pics of you and your Lunas out in the wild? Send them to: dylan.romero@lunasandals.com or simply post them to our Facebook page.

Happy Trails from Seattle,
The Monkeys


Greetings Lunatics!

It’s been a busy (in a good way) month at Luna Sandals. Here’s an update on what’s been happening recently at Luna, as well as a preview of things to come:

  • Two new Luna sandals now available
  • Luna Sandals made a big splash at the Outdoor Retailer Expo
  • BFT and Bookis are getting ready to run the Leadville Trail 100
  • Run and chat with other minimalist footwear fanatics at the NYC Barefoot Run
  • The Full Moon Gathering and Trot returns
  • Full Moon Discount and Catamount & Leadville Wait Lists
  • Our Favorite Lunatic Pics

Introducing: The LeadCat & Leadville Pacer

We’re stoked to announce two new additions to the Luna line of sandals. Barefoot Ted will be running in Leadville, CO wearing the LeadCat, and the Leadville Pacer is $10 off for a limited time (see the Full Moon Discount below). Here’s more info on each new Luna sandal:

The Leadville Pacer with red traditional laces

The Leadville Pacer: Equipped with a rugged 8mm neoprene sole, the Leadville Pacer is a slightly leaner version of the original 10mm-soled Leadville. This new addition to the Luna family comes with either a naked top or copper brown suede footbed. The Leadville Pacer starts at $75 ($65 if you order before Sunday!).

The Lead-Cat with black leather laces

The LeadCat: Combining the Leadville Pacer’s 8mm neoprene sole with the Catamount’s Shell Cordovan leather footbed, the LeadCat is a premium sandal that takes the best from both the Leadville and Catamount to create a highly durable, highly versatile sandal. A new countersunk knot in the toe hole means your laces sit completely inside the sole of the sandal, protected against ground wear. Unlike the sandwiched knot found on the Catamount, the countersunk lacing system still allows you to switch out laces should you want to try something different. The Lead-Cat runs at $125.

Luna Lands at the Outdoor Retailer Expo

The Outdoor Retailer Expo in Salt Lake City, Utah was a huge success and a great time for BFT and the other monkeys who attended (watch Ted’s interview at the Luna booth). The expo was packed to the gills with all sorts of innovative outdoor gear, and as a result of the show, we’re receiving some positive attention from the outdoor tech community. We’re thrilled and humbled to be included in Gear Junkie’s “Best of Show” along with some other great products.

We also want to take some time to thank Zac Merten of Waterdrop Workshop for building our beautiful booth. Zac’s handcrafted creations are built with salvaged and recycled materials, and the fine level of craftsmanship is something you have to see to appreciate.

The Leadville Trail 100

Barefoot Ted and Bookis are gearing up to take on the Leadville Trail 100 Ultra Marathon, a challenging run through the Rockies with elevations ranging between 9,200-12,620 feet. Keep an eye on our Facebook and Twitter pages for pics from the event, including glimpses of the new Lead-Cat with a prototype lacing system.

2nd Annual NYC Barefoot Run Reminder

Luna Sandals is sponsoring this two day barefoot running event for both curious beginners and experts alike. Come join us on September 24-25, 2011 for clinics, minimalist footwear expo, talks, discussions and running with Christopher McDougall, Barefoot Ted, Professor Daniel Leiberman, Barefoot Ken Bob, Erwan Le Corre, Lee Saxby, Jason Robillard, Michael Sandler, Dr. Daniel Howell, Esther Gokhale, John Durant, and more. Check it out here: nycbarefootrun.com.

Full Moon Gathering & Trot

Our Full Moon Lunatic Gathering and Trot will meet Saturday, August 13th, at 9pm in Volunteer Park in front of the Seattle Asian Art Museum. We’ll run an easy paced, meandering 2-3 miles through the neighborhood with big smiles on our faces and a big moon in the sky. See you there!

Full Moon Discount: Leadville Pacer

The brand new Leadville Pacer can be yours for $65 (regularly $75) if you order before 6:04 AM PT (Seattle sunrise) on Sunday, August 14th. No coupon codes required, just add it to the cart and check out. Happy full moon!

Waiting for the Catamount or Leadville?

The Lunatics have been going crazy for our Catamount and Leadville sandals, which led to a supply shortage. We’re expecting to have new soling materials back in stock by the end of September, so if you’d like to be placed on a waiting list for the Catamount or Leadville send your name and email address to info@lunasandals.com with the subject line "Put me on the wait-list".

As soon as we receive the materials needed to make your sandals, you’ll be the first to know!

Our Favorite Lunatic Pics

We asked you Lunatics to send us photos of you wearing your sandals, and below are some of our favorites. Want to show us pics of you and your Lunas out in the wild? Send them to dylan.romero@lunasandals.com.

Caleb Wilson running the 5k Tour de Pain

Jarod Reisin in costume complete with Lunas

Erin Griffin in her custom Catamounts

Benny Halevy getting wet in his Lunas

Happy Trails from Seattle,
The Monkeys