Posts tagged outdoor retailer

Greetings Lunar Monkeys!

We have some big changes, new products, and a weekly contest to talk about as we head into spring:

  • 10% Off Everything Sale
  • Leadville with ATS Lacing Option
  • BFT Runs Avalon Benefit 50 Mile Run
  • Winter OR in Pictures
  • Monthly Photo Contest Winner
  • When Are the Leadville Pacer and Vegan Elasticized Laces Coming Back?
  • Fan Pics and New Photo Contest

Full Moon Sale: 10% Off Everything

From toe socks to a custom Catamount with 1/2” red elasticized laces, everything is 10% through Friday at noon SLMT (Seattle Lunar Monkey Time). Use the code SLMT10 at checkout to receive your discount. Go at it!

Introducing the Leadville with ATS Lacing

The ATS is Dead! Long Live the ATS!

We recently discontinued the ATS as a separate sandal model, but the ATS (which now stands for All-Terrain Strapping) lives on as a lacing option on the Leadville. Here’s a little faux-Q&A based off some of the questions we’ve recently received about the change:

But why? I love the ATS!!

We did too! Unfortunately securing the non-slip footbed to the soling material proved too time consuming and costly, so we kept the strapping system and added it as an option on the Leadville model. The secure, tubular nylon strapping is what made the ATS so effective, so the Leadville with ATS is a great all-terrain sandal that performs almost identically to the ATS.

How is the Leadville with ATS different from the ATS sandal?

The only difference in the footbed. The ATS sandal used a Leadville or Leadville Pacer sole. Once the Pacer is back in stock (sometime around early March; see the sidebar for instructions on being added to the wait-list), it will also come with an ATS lacing option.

Is ATS going to be a lacing option on other sandals? Pretty please with sugar on top?

Yes! We’re working on adding ATS lacing to more models in the near future. However, the lacing is very difficult to thread through sandals with shell cordovan leather, so we’re working on other methods of creating the laces. Stay tuned to Facebook, Twitter, and future Full Moon Newsletters for announcements on new ATS lacing options.

What about other non-slip footbeds? Gimme!

We’re testing out new materials and should have another non-slip option before next winter rolls around.

Barefoot Ted Recaps 50 Mile Minimal Training Experiment

Ted recently ran the Avalon Benefit 50 Mile Run on Catalina Island in his Leadvilles with ATS lacing, successfully completing the run with minimal training. How minimal? Try a maximum of 2-5 miles per day of combined running, trotting, and walking. Check out his blog to find out more on how, and why, he took the minimalist approach beyond his feet and into his training regimen.

BFT and the Monkeys Storm Winter Outdoor Retailer

One of these things in not like the other…

The Luna Sandal Tree, where we grow each and every Luna

BFT = Ladies Man

Monthly Photo Contest Winner

Our winner for the January Wet ‘n’ Pet Fan Photo contest is… Scott Mullins! His thieving mutts steal the show in his photo submission:

Congrats Scott! Please email us at with your t-shirt size and color, bracelet size, toe socks size, and address to get your prize package.

Our new theme for February: Anything Goes!

Forget the theme, we just want to see your great pics involving Lunas. To participate, add your favorite Luna photos to our Facebook wall. The winner will get a special, limited edition sandal! Winners, runner-ups, and the identity of our limited edition sandal will be posted in March’s Full Moon Newsletter

Hop on the Leadville Pacer or Vegan Elasticized Laces Waitlist

We’re expecting to have our 8mm Pacer soling material and vegan elasticized laces back in stock sometime around March. If you’re waiting patiently to get your hands on either of these, send your name and email address to with the subject line "Put me on the waitlist" and let us know which product you’re waiting for. Remember, the Leadville Pacer will have ATS lacing available!

As soon as the materials are available to order again, we’ll send you an email to let you know.

Our Favorite Fan Photos

We received some seriously awesome fan pics this month, so thanks to everyone that submitted! Want to show us pics of you and your Lunas out in the wild? Send them to: or simply post them to our Facebook page.

Happy Trails from Seattle,
The Monkeys

Greetings Luna-tics!

Happy New Year, Happy New Contest and Sale:

  • New Monthly Fan Pic Contest
  • Monkeys Set to Invade Salt Lake City
  • BirthdayShoes ATS Review
  • Barefoot Ted Ramps Up Blog
  • Patrick Sweeney Wins 1/2 Marathon in Lunas
  • This Weekend Only: Free International Shipping

New Monthly Themed Facebook Photo Contest

(Say that five times fast!)

Our Weekly Runner Poll is going so well, we thought we’d add a new way to win stuff! Each month, we’ll ask you Lunatics to post photos on our Facebook wall based off a specific theme. We’ll choose 3-5 photos to go in our monthly Full Moon Newsletter, one of which will win our Fan Photo of the Month, winning the pic poster a Luna-related prize.

As we posted on Facebook last week, this month’s theme was Christmas/Winter. At the bottom of this newsletter you can find all of the finalists and the winner of this month’s prize: 2 pairs of toe socks.

Our new theme for January: Wet and Pet! To participate, go to Facebook and post photos of you and man’s best friend (or any other pet you may have) going on a rainy or wintry run. We’ll post the winner in February’s Full Moon Newsletter. The winner will get a prize package that includes a t-shirt, toe socks, and a Luna bracelet!

BTF’s Wet and Pet example (minus the Lunas):

Luna Heads to Outdoor Retailer Expo

After a successful trip to Austin for The Running Event, we’re ready to show off what’s new at Luna at OR in Salt Lake City later this month. We have a bunch of new and exciting changes coming this spring and Summer, and the Outdoor Retailer Expo marks the start of our 2012 journey.

Stay tuned to next month’s Full Moon Newsletter for some tidbits about what we will have revealed at OR!

BirthdayShoes Reviews the ATS

BirthdayShoes is at it again! After a great review of the LeadCat in November, the minimalist running site tried out a more winter appropriate model: the ATS. Check out their in-depth review, which is based off hundreds of miles of testing on tough terrain.

BFT Blogs

Barefoot Ted’s been on a roll lately over on his blog, Barefoot Ted’s Adventures. Be sure to check out his latest thoughts on hunting as dance and his response to Christopher McDougall’s latest inspiring article.

Patrick Sweeney Snags 1st at Operation Jack 1/2 Marathon

Sporting his trusty Original Lunas, Luna runner extraordinaire Patrick Sweeney rocked Manhattan Beach and earned a win. Way to go Pat! If you haven’t already, be sure to check out Patrick’s always entertaining blog, Bourbon Feet, where he has more on the Operation Jack 1/2 marathon, other races, and more.

This Weekend Only: Free International Shipping

We want to show our appreciation to our oversees Luna-tics who have to wait an extra few weeks and spend a few extra bucks to get their sandals. While we can’t do much about the wait, we can lower the cost a bit by offering free shipping for international customers through Sunday January 8th!

If you live outside the U.S., simply place an order on any Luna product and your sandals will arrive free of shipping charges.

Our Favorite Lunatic Pics and Contest Winner

And this month’s winner is…

Kate Kift sporting her “Snowflake” Tutu in New York. Email us with your address and shoe size Kate and we’ll get you those toe socks!

Happy Trails from Seattle,
The Monkeys

Greetings Lunatics!

It’s been a busy (in a good way) month at Luna Sandals. Here’s an update on what’s been happening recently at Luna, as well as a preview of things to come:

  • Two new Luna sandals now available
  • Luna Sandals made a big splash at the Outdoor Retailer Expo
  • BFT and Bookis are getting ready to run the Leadville Trail 100
  • Run and chat with other minimalist footwear fanatics at the NYC Barefoot Run
  • The Full Moon Gathering and Trot returns
  • Full Moon Discount and Catamount & Leadville Wait Lists
  • Our Favorite Lunatic Pics

Introducing: The LeadCat & Leadville Pacer

We’re stoked to announce two new additions to the Luna line of sandals. Barefoot Ted will be running in Leadville, CO wearing the LeadCat,¬†and the Leadville Pacer is $10 off for a limited time (see the Full Moon Discount below). Here’s more info on each new Luna sandal:

The Leadville Pacer with red traditional laces

The Leadville Pacer: Equipped with a rugged 8mm neoprene sole, the Leadville Pacer is a slightly leaner version of the original 10mm-soled Leadville. This new addition to the Luna family comes with either a naked top or copper brown suede footbed. The Leadville Pacer starts at $75 ($65 if you order before Sunday!).

The Lead-Cat with black leather laces

The LeadCat: Combining the Leadville Pacer’s 8mm neoprene sole with the Catamount’s Shell Cordovan leather footbed, the LeadCat is a premium sandal that takes the best from both the Leadville and Catamount to create a highly durable, highly versatile sandal. A new countersunk knot in the toe hole means your laces sit completely inside the sole of the sandal, protected against ground wear. Unlike the sandwiched knot found on the Catamount, the countersunk lacing system still allows you to switch out laces should you want to try something different. The Lead-Cat runs at $125.

Luna Lands at the Outdoor Retailer Expo

The Outdoor Retailer Expo in Salt Lake City, Utah was a huge success and a great time for BFT and the other monkeys who attended (watch Ted’s interview at the Luna booth). The expo was packed to the gills with all sorts of innovative outdoor gear, and as a result of the show, we’re receiving some positive attention from the outdoor tech community. We’re thrilled and humbled to be included in Gear Junkie’s “Best of Show” along with some other great products.

We also want to take some time to thank Zac Merten of Waterdrop Workshop for building our beautiful booth. Zac’s handcrafted creations are built with salvaged and recycled materials, and the fine level of craftsmanship is something you have to see to appreciate.

The Leadville Trail 100

Barefoot Ted and Bookis are gearing up to take on the Leadville Trail 100 Ultra Marathon, a challenging run through the Rockies with elevations ranging between 9,200-12,620 feet. Keep an eye on our Facebook and Twitter pages for pics from the event, including glimpses of the new Lead-Cat with a prototype lacing system.

2nd Annual NYC Barefoot Run Reminder

Luna Sandals is sponsoring this two day barefoot running event for both curious beginners and experts alike. Come join us on September 24-25, 2011 for clinics, minimalist footwear expo, talks, discussions and running with Christopher McDougall, Barefoot Ted, Professor Daniel Leiberman, Barefoot Ken Bob, Erwan Le Corre, Lee Saxby, Jason Robillard, Michael Sandler, Dr. Daniel Howell, Esther Gokhale, John Durant, and more. Check it out here:

Full Moon Gathering & Trot

Our Full Moon Lunatic Gathering and Trot will meet Saturday, August 13th, at 9pm in Volunteer Park in front of the Seattle Asian Art Museum. We’ll run an easy paced, meandering 2-3 miles through the neighborhood with big smiles on our faces and a big moon in the sky. See you there!

Full Moon Discount: Leadville Pacer

The brand new Leadville Pacer can be yours for $65 (regularly $75) if you order before 6:04 AM PT (Seattle sunrise) on Sunday, August 14th. No coupon codes required, just add it to the cart and check out. Happy full moon!

Waiting for the Catamount or Leadville?

The Lunatics have been going crazy for our Catamount and Leadville sandals, which led to a supply shortage. We’re expecting to have new soling materials back in stock by the end of September, so if you’d like to be placed on a waiting list for the Catamount or Leadville send your name and email address to with the subject line "Put me on the wait-list".

As soon as we receive the materials needed to make your sandals, you’ll be the first to know!

Our Favorite Lunatic Pics

We asked you Lunatics to send us photos of you wearing your sandals, and below are some of our favorites. Want to show us pics of you and your Lunas out in the wild? Send them to

Caleb Wilson running the 5k Tour de Pain

Jarod Reisin in costume complete with Lunas

Erin Griffin in her custom Catamounts

Benny Halevy getting wet in his Lunas

Happy Trails from Seattle,
The Monkeys